Switchback Journal

switchbackjournal.example

3 data sources · all healthyLast sync 4 Nov, 12:00 UTC

Events 1 Add data source

Audience

Google Analytics

1 event

Visits

Partial

124,477 ↘ 28%

173,559 in the previous 30 days

Daily values

Visits daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	910	Partial
2026-11-03	3,379	Partial
2026-11-02	3,680	Partial
2026-11-01	4,802	Recorded
2026-10-31	4,933	Recorded
2026-10-30	4,050	Recorded
2026-10-29	3,697	Recorded
2026-10-28	3,827	Recorded
2026-10-27	3,600	Recorded
2026-10-26	3,057	Recorded
2026-10-25	3,915	Recorded
2026-10-24	4,145	Recorded
2026-10-23	4,201	Recorded
2026-10-22	3,593	Recorded
2026-10-21	4,292	Recorded
2026-10-20	4,669	Recorded
2026-10-19	4,292	Recorded
2026-10-18	4,956	Recorded
2026-10-17	4,634	Recorded
2026-10-16	4,446	Recorded
2026-10-15	4,968	Recorded
2026-10-14	4,135	Recorded
2026-10-13	4,578	Recorded
2026-10-12	4,647	Recorded
2026-10-11	4,914	Recorded
2026-10-10	4,986	Recorded
2026-10-09	4,383	Recorded
2026-10-08	4,412	Recorded
2026-10-07	4,207	Recorded
2026-10-06	4,169	Recorded

Visitors

Partial

98,601 ↘ 28%

Daily values

Visitors daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	883	Partial
2026-11-03	3,281	Partial
2026-11-02	3,537	Partial
2026-11-01	4,662	Recorded
2026-10-31	4,789	Recorded
2026-10-30	3,752	Recorded
2026-10-29	3,589	Recorded
2026-10-28	3,485	Recorded
2026-10-27	3,495	Recorded
2026-10-26	2,830	Recorded
2026-10-25	3,746	Recorded
2026-10-24	4,024	Recorded
2026-10-23	3,678	Recorded
2026-10-22	3,270	Recorded
2026-10-21	4,167	Recorded
2026-10-20	4,519	Recorded
2026-10-19	4,167	Recorded
2026-10-18	4,812	Recorded
2026-10-17	4,499	Recorded
2026-10-16	4,096	Recorded
2026-10-15	4,770	Recorded
2026-10-14	4,015	Recorded
2026-10-13	4,287	Recorded
2026-10-12	4,472	Recorded
2026-10-11	4,650	Recorded
2026-10-10	4,775	Recorded
2026-10-09	4,255	Recorded
2026-10-08	4,283	Recorded
2026-10-07	3,952	Recorded
2026-10-06	3,983	Recorded

Page views

Partial

235,145 ↘ 29%

Daily values

Page views daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	1,798	Partial
2026-11-03	6,296	Partial
2026-11-02	7,398	Partial
2026-11-01	9,457	Recorded
2026-10-31	9,045	Recorded
2026-10-30	7,758	Recorded
2026-10-29	6,759	Recorded
2026-10-28	7,389	Recorded
2026-10-27	6,826	Recorded
2026-10-26	5,809	Recorded
2026-10-25	7,324	Recorded
2026-10-24	8,054	Recorded
2026-10-23	7,987	Recorded
2026-10-22	6,467	Recorded
2026-10-21	7,840	Recorded
2026-10-20	8,404	Recorded
2026-10-19	7,890	Recorded
2026-10-18	9,149	Recorded
2026-10-17	8,467	Recorded
2026-10-16	8,373	Recorded
2026-10-15	9,392	Recorded
2026-10-14	8,083	Recorded
2026-10-13	9,109	Recorded
2026-10-12	8,365	Recorded
2026-10-11	9,475	Recorded
2026-10-10	9,272	Recorded
2026-10-09	8,502	Recorded
2026-10-08	7,942	Recorded
2026-10-07	8,162	Recorded
2026-10-06	8,353	Recorded

Search

Google Search Console · sc-domain:switchbackjournal.example Bing Webmaster · https://switchbackjournal.example/

1 event

Clicks

sc-domain:switchbackjournal.example Partial

82,190 ↘ 38%

132,239 in the previous 30 days

29/30 days recorded

Daily values

Clicks daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	—	Missing
2026-11-03	2,134	Partial
2026-11-02	2,544	Partial
2026-11-01	2,733	Recorded
2026-10-31	2,954	Recorded
2026-10-30	2,554	Recorded
2026-10-29	2,509	Recorded
2026-10-28	2,707	Recorded
2026-10-27	2,628	Recorded
2026-10-26	3,231	Recorded
2026-10-25	3,147	Recorded
2026-10-24	3,717	Recorded
2026-10-23	2,827	Recorded
2026-10-22	2,629	Recorded
2026-10-21	2,567	Recorded
2026-10-20	2,630	Recorded
2026-10-19	2,795	Recorded
2026-10-18	3,516	Recorded
2026-10-17	3,758	Recorded
2026-10-16	3,022	Recorded
2026-10-15	3,150	Recorded
2026-10-14	2,469	Recorded
2026-10-13	2,670	Recorded
2026-10-12	2,571	Recorded
2026-10-11	3,220	Recorded
2026-10-10	3,257	Recorded
2026-10-09	2,382	Recorded
2026-10-08	2,762	Recorded
2026-10-07	2,544	Recorded
2026-10-06	2,563	Recorded

Clicks

https://switchbackjournal.example/

9,939 ↘ 21%

28/30 days recorded

Daily values

Clicks daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	—	Missing
2026-11-03	—	Missing
2026-11-02	394	Recorded
2026-11-01	360	Recorded
2026-10-31	357	Recorded
2026-10-30	292	Recorded
2026-10-29	286	Recorded
2026-10-28	290	Recorded
2026-10-27	364	Recorded
2026-10-26	362	Recorded
2026-10-25	377	Recorded
2026-10-24	375	Recorded
2026-10-23	350	Recorded
2026-10-22	291	Recorded
2026-10-21	325	Recorded
2026-10-20	318	Recorded
2026-10-19	326	Recorded
2026-10-18	370	Recorded
2026-10-17	536	Recorded
2026-10-16	397	Recorded
2026-10-15	387	Recorded
2026-10-14	311	Recorded
2026-10-13	341	Recorded
2026-10-12	388	Recorded
2026-10-11	409	Recorded
2026-10-10	370	Recorded
2026-10-09	314	Recorded
2026-10-08	367	Recorded
2026-10-07	340	Recorded
2026-10-06	342	Recorded

Impressions

sc-domain:switchbackjournal.example Partial

1,222,594 ↘ 10%

29/30 days recorded

Daily values

Impressions daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	—	Missing
2026-11-03	31,272	Partial
2026-11-02	37,404	Partial
2026-11-01	39,457	Recorded
2026-10-31	40,902	Recorded
2026-10-30	37,638	Recorded
2026-10-29	37,341	Recorded
2026-10-28	40,862	Recorded
2026-10-27	39,958	Recorded
2026-10-26	41,688	Recorded
2026-10-25	46,211	Recorded
2026-10-24	54,112	Recorded
2026-10-23	41,517	Recorded
2026-10-22	37,369	Recorded
2026-10-21	38,343	Recorded
2026-10-20	39,062	Recorded
2026-10-19	40,202	Recorded
2026-10-18	53,868	Recorded
2026-10-17	56,198	Recorded
2026-10-16	46,080	Recorded
2026-10-15	47,911	Recorded
2026-10-14	38,487	Recorded
2026-10-13	39,292	Recorded
2026-10-12	38,924	Recorded
2026-10-11	50,410	Recorded
2026-10-10	49,809	Recorded
2026-10-09	37,981	Recorded
2026-10-08	39,787	Recorded
2026-10-07	39,310	Recorded
2026-10-06	41,199	Recorded

Impressions

https://switchbackjournal.example/

139,091 ↘ 15%

28/30 days recorded

Daily values

Impressions daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	—	Missing
2026-11-03	—	Missing
2026-11-02	4,486	Recorded
2026-11-01	4,705	Recorded
2026-10-31	4,551	Recorded
2026-10-30	4,382	Recorded
2026-10-29	3,930	Recorded
2026-10-28	3,972	Recorded
2026-10-27	4,005	Recorded
2026-10-26	5,123	Recorded
2026-10-25	5,737	Recorded
2026-10-24	5,621	Recorded
2026-10-23	5,062	Recorded
2026-10-22	4,225	Recorded
2026-10-21	4,792	Recorded
2026-10-20	4,988	Recorded
2026-10-19	4,560	Recorded
2026-10-18	5,854	Recorded
2026-10-17	6,665	Recorded
2026-10-16	6,037	Recorded
2026-10-15	5,983	Recorded
2026-10-14	4,913	Recorded
2026-10-13	5,154	Recorded
2026-10-12	5,105	Recorded
2026-10-11	5,483	Recorded
2026-10-10	4,832	Recorded
2026-10-09	4,661	Recorded
2026-10-08	4,679	Recorded
2026-10-07	4,834	Recorded
2026-10-06	4,752	Recorded

Indexed pages

https://switchbackjournal.example/

512 ↗ 1.8%

28/30 days recorded

Daily values

Indexed pages daily values in the data source’s reporting timezone
Date	Value	Coverage
2026-11-04	—	Missing
2026-11-03	—	Missing
2026-11-02	512	Recorded
2026-11-01	512	Recorded
2026-10-31	512	Recorded
2026-10-30	512	Recorded
2026-10-29	512	Recorded
2026-10-28	512	Recorded
2026-10-27	512	Recorded
2026-10-26	509	Recorded
2026-10-25	509	Recorded
2026-10-24	509	Recorded
2026-10-23	509	Recorded
2026-10-22	509	Recorded
2026-10-21	509	Recorded
2026-10-20	509	Recorded
2026-10-19	509	Recorded
2026-10-18	509	Recorded
2026-10-17	506	Recorded
2026-10-16	506	Recorded
2026-10-15	506	Recorded
2026-10-14	506	Recorded
2026-10-13	506	Recorded
2026-10-12	506	Recorded
2026-10-11	506	Recorded
2026-10-10	506	Recorded
2026-10-09	506	Recorded
2026-10-08	503	Recorded
2026-10-07	503	Recorded
2026-10-06	503	Recorded

Top queries

Google Search Console · sc-domain:switchbackjournal.example 5 Oct – 3 Nov 2026 Partial These queries account for 61% of the site’s clicks; Google leaves out rare queries.

Queries that brought visitors, most clicks first.

Top queries · Clicked · 5 Oct – 3 Nov 2026
Query	Clicks	Impressions	CTR	Position
how many miles can you hike in a day	14,173 ↘ 43% lower versus previous period	139,373	10%	2.4 ↘ 0.4 positions down
are trekking poles worth it	5,184 ↘ 52% lower versus previous period	52,061	10%	2.5 ↘ 1.0 positions down
day hike packing list	4,768 ↘ 62% lower versus previous period	55,423	8.6%	2.8 ↘ 1.1 positions down
switchback journal	4,549 ↘ 0.1% lower versus previous period	7,596	60%	1.1
what is a switchback in hiking	2,680 ↘ 47% lower versus previous period	23,839	11%	2.3 ↘ 0.8 positions down
hiking boots vs trail runners	2,518 ↘ 11% lower versus previous period	32,610	7.7%	3.0 ↘ 0.1 positions down
how to read a topographic map	2,218 ↗ 20% higher versus previous period	27,842	8%	3.0 ↗ 0.5 positions up
what to wear hiking in autumn	2,105 ↘ 12% lower versus previous period	34,136	6.2%	3.5 ↘ 0.1 positions down
how to choose hiking boots	1,430 ↘ 25% lower versus previous period	28,469	5%	4.3 ↘ 0.4 positions down
how much water to bring hiking	1,142 ↘ 31% lower versus previous period	13,760	8.3%	3.0 ↘ 0.2 positions down
winter hiking gear list	1,080 ↗ 69% higher versus previous period	22,291	4.8%	4.5 ↗ 0.3 positions up
hiking in the rain tips	942 ↘ 34% lower versus previous period	20,887	4.5%	4.6 ↘ 1.2 positions down
blister prevention hiking	896 ↘ 32% lower versus previous period	15,458	5.8%	3.7 ↘ 0.4 positions down
microspikes vs crampons	729 ↗ 64% higher versus previous period	12,970	5.6%	3.8 ↘ 0.2 positions down
how to layer for winter hiking	716 ↗ 38% higher versus previous period	12,969	5.5%	4.1 ↘ 0.5 positions down
beginner backpacking checklist	653 ↘ 50% lower versus previous period	8,594	7.6%	3.1 ↘ 0.7 positions down
layering for hiking	633 ↘ 28% lower versus previous period	17,034	3.7%	5.1 ↘ 0.7 positions down
how to pack a backpack for hiking	631 ↗ 9.9% higher versus previous period	10,365	6.1%	3.8 ↗ 0.5 positions up
how to use a compass	539 ↘ 43% lower versus previous period	11,054	4.9%	4.2 ↘ 1.2 positions down
how to purify water when hiking	416 ↘ 28% lower versus previous period	9,088	4.6%	4.9 ↘ 0.3 positions down
leave no trace principles	402 ↘ 20% lower versus previous period	8,939	4.5%	4.7 ↘ 0.5 positions down
hiking etiquette	399 ↘ 4.3% lower versus previous period	7,916	5%	4.2
hiking calories burned	327 ↘ 47% lower versus previous period	9,507	3.4%	5.0 ↘ 1.3 positions down
snowshoeing for beginners	294 ↗ 63% higher versus previous period	7,737	3.8%	5.2 ↘ 0.2 positions down
bear safety hiking	273 ↘ 25% lower versus previous period	6,887	4%	5.4 ↘ 0.1 positions down
hiking snacks	253 ↘ 23% lower versus previous period	6,648	3.8%	5.1 ↗ 0.3 positions up
first aid kit for hiking	207 ↘ 25% lower versus previous period	6,692	3.1%	6.5 ↘ 0.9 positions down
how to prevent altitude sickness	196 ↘ 44% lower versus previous period	7,141	2.7%	7.2 ↘ 1.3 positions down
hiking with a dog	179 ↘ 28% lower versus previous period	5,904	3%	6.8 ↘ 0.6 positions down
fall foliage hikes	162 ↘ 26% lower versus previous period	10,558	1.5%	9.8 ↘ 0.6 positions down
merino wool hiking socks	155 ↗ 3.3% higher versus previous period	7,417	2.1%	8.6 ↘ 0.6 positions down
how to train for a long hike	154 ↘ 23% lower versus previous period	4,888	3.2%	6.6 ↘ 0.6 positions down
best headlamp for hiking	151 ↗ 22% higher versus previous period	7,550	2%	9.2 ↗ 0.2 positions up
hiking with kids	135 ↘ 31% lower versus previous period	5,373	2.5%	7.2 ↘ 0.3 positions down
sunrise hike tips	126 ↘ 39% lower versus previous period	5,697	2.2%	8.3 ↘ 0.8 positions down
best hikes for beginners	110 ↘ 22% lower versus previous period	4,247	2.6%	7.7 ↘ 0.5 positions down
hiking after rain safety	100 ↘ 28% lower versus previous period	5,730	1.7%	8.9 ↘ 0.1 positions down
trail running for beginners	57 ↘ 25% lower versus previous period	3,284	1.7%	10.6 ↗ 0.3 positions up
lightweight backpacking tent	52 ↘ 32% lower versus previous period	2,933	1.8%	10.0 ↗ 0.3 positions up
hut to hut hiking	47 ↘ 25% lower versus previous period	3,810	1.2%	13.0 ↘ 0.6 positions down

Every query the site appeared for, most impressions first, including queries without clicks.

Top queries · Ranked · 5 Oct – 3 Nov 2026
Query	Clicks	Impressions	CTR	Position
how many miles can you hike in a day	14,173 ↘ 43% lower versus previous period	139,373	10%	2.4 ↘ 0.4 positions down
day hike packing list	4,768 ↘ 62% lower versus previous period	55,423	8.6%	2.8 ↘ 1.1 positions down
are trekking poles worth it	5,184 ↘ 52% lower versus previous period	52,061	10%	2.5 ↘ 1.0 positions down
what to wear hiking in autumn	2,105 ↘ 12% lower versus previous period	34,136	6.2%	3.5 ↘ 0.1 positions down
hiking boots vs trail runners	2,518 ↘ 11% lower versus previous period	32,610	7.7%	3.0 ↘ 0.1 positions down
how to choose hiking boots	1,430 ↘ 25% lower versus previous period	28,469	5%	4.3 ↘ 0.4 positions down
how to read a topographic map	2,218 ↗ 20% higher versus previous period	27,842	8%	3.0 ↗ 0.5 positions up
what is a switchback in hiking	2,680 ↘ 47% lower versus previous period	23,839	11%	2.3 ↘ 0.8 positions down
winter hiking gear list	1,080 ↗ 69% higher versus previous period	22,291	4.8%	4.5 ↗ 0.3 positions up
hiking in the rain tips	942 ↘ 34% lower versus previous period	20,887	4.5%	4.6 ↘ 1.2 positions down
layering for hiking	633 ↘ 28% lower versus previous period	17,034	3.7%	5.1 ↘ 0.7 positions down
blister prevention hiking	896 ↘ 32% lower versus previous period	15,458	5.8%	3.7 ↘ 0.4 positions down
how much water to bring hiking	1,142 ↘ 31% lower versus previous period	13,760	8.3%	3.0 ↘ 0.2 positions down
microspikes vs crampons	729 ↗ 64% higher versus previous period	12,970	5.6%	3.8 ↘ 0.2 positions down
how to layer for winter hiking	716 ↗ 38% higher versus previous period	12,969	5.5%	4.1 ↘ 0.5 positions down
how to use a compass	539 ↘ 43% lower versus previous period	11,054	4.9%	4.2 ↘ 1.2 positions down
fall foliage hikes	162 ↘ 26% lower versus previous period	10,558	1.5%	9.8 ↘ 0.6 positions down
how to pack a backpack for hiking	631 ↗ 9.9% higher versus previous period	10,365	6.1%	3.8 ↗ 0.5 positions up
hiking calories burned	327 ↘ 47% lower versus previous period	9,507	3.4%	5.0 ↘ 1.3 positions down
how to purify water when hiking	416 ↘ 28% lower versus previous period	9,088	4.6%	4.9 ↘ 0.3 positions down
leave no trace principles	402 ↘ 20% lower versus previous period	8,939	4.5%	4.7 ↘ 0.5 positions down
beginner backpacking checklist	653 ↘ 50% lower versus previous period	8,594	7.6%	3.1 ↘ 0.7 positions down
hiking etiquette	399 ↘ 4.3% lower versus previous period	7,916	5%	4.2
snowshoeing for beginners	294 ↗ 63% higher versus previous period	7,737	3.8%	5.2 ↘ 0.2 positions down
switchback journal	4,549 ↘ 0.1% lower versus previous period	7,596	60%	1.1
best headlamp for hiking	151 ↗ 22% higher versus previous period	7,550	2%	9.2 ↗ 0.2 positions up
merino wool hiking socks	155 ↗ 3.3% higher versus previous period	7,417	2.1%	8.6 ↘ 0.6 positions down
how to prevent altitude sickness	196 ↘ 44% lower versus previous period	7,141	2.7%	7.2 ↘ 1.3 positions down
bear safety hiking	273 ↘ 25% lower versus previous period	6,887	4%	5.4 ↘ 0.1 positions down
first aid kit for hiking	207 ↘ 25% lower versus previous period	6,692	3.1%	6.5 ↘ 0.9 positions down
hiking snacks	253 ↘ 23% lower versus previous period	6,648	3.8%	5.1 ↗ 0.3 positions up
hiking with a dog	179 ↘ 28% lower versus previous period	5,904	3%	6.8 ↘ 0.6 positions down
hiking after rain safety	100 ↘ 28% lower versus previous period	5,730	1.7%	8.9 ↘ 0.1 positions down
sunrise hike tips	126 ↘ 39% lower versus previous period	5,697	2.2%	8.3 ↘ 0.8 positions down
hiking with kids	135 ↘ 31% lower versus previous period	5,373	2.5%	7.2 ↘ 0.3 positions down
how to train for a long hike	154 ↘ 23% lower versus previous period	4,888	3.2%	6.6 ↘ 0.6 positions down
best hikes for beginners	110 ↘ 22% lower versus previous period	4,247	2.6%	7.7 ↘ 0.5 positions down
hut to hut hiking	47 ↘ 25% lower versus previous period	3,810	1.2%	13.0 ↘ 0.6 positions down
trail running for beginners	57 ↘ 25% lower versus previous period	3,284	1.7%	10.6 ↗ 0.3 positions up
lightweight backpacking tent	52 ↘ 32% lower versus previous period	2,933	1.8%	10.0 ↗ 0.3 positions up

Positions 4–20, seen at least 10 times, with a click-through rate below this site’s average of 6.7%. Most impressions first: better titles, descriptions or content can move these up.

Top queries · Opportunities · 5 Oct – 3 Nov 2026
Query	Clicks	Impressions	CTR	Position
what to wear hiking in autumn	2,105 ↘ 12% lower versus previous period	34,136	6.2%	3.5 ↘ 0.1 positions down
how to choose hiking boots	1,430 ↘ 25% lower versus previous period	28,469	5%	4.3 ↘ 0.4 positions down
winter hiking gear list	1,080 ↗ 69% higher versus previous period	22,291	4.8%	4.5 ↗ 0.3 positions up
hiking in the rain tips	942 ↘ 34% lower versus previous period	20,887	4.5%	4.6 ↘ 1.2 positions down
layering for hiking	633 ↘ 28% lower versus previous period	17,034	3.7%	5.1 ↘ 0.7 positions down
blister prevention hiking	896 ↘ 32% lower versus previous period	15,458	5.8%	3.7 ↘ 0.4 positions down
microspikes vs crampons	729 ↗ 64% higher versus previous period	12,970	5.6%	3.8 ↘ 0.2 positions down
how to layer for winter hiking	716 ↗ 38% higher versus previous period	12,969	5.5%	4.1 ↘ 0.5 positions down
how to use a compass	539 ↘ 43% lower versus previous period	11,054	4.9%	4.2 ↘ 1.2 positions down
fall foliage hikes	162 ↘ 26% lower versus previous period	10,558	1.5%	9.8 ↘ 0.6 positions down
how to pack a backpack for hiking	631 ↗ 9.9% higher versus previous period	10,365	6.1%	3.8 ↗ 0.5 positions up
hiking calories burned	327 ↘ 47% lower versus previous period	9,507	3.4%	5.0 ↘ 1.3 positions down
how to purify water when hiking	416 ↘ 28% lower versus previous period	9,088	4.6%	4.9 ↘ 0.3 positions down
leave no trace principles	402 ↘ 20% lower versus previous period	8,939	4.5%	4.7 ↘ 0.5 positions down
hiking etiquette	399 ↘ 4.3% lower versus previous period	7,916	5%	4.2
snowshoeing for beginners	294 ↗ 63% higher versus previous period	7,737	3.8%	5.2 ↘ 0.2 positions down
best headlamp for hiking	151 ↗ 22% higher versus previous period	7,550	2%	9.2 ↗ 0.2 positions up
merino wool hiking socks	155 ↗ 3.3% higher versus previous period	7,417	2.1%	8.6 ↘ 0.6 positions down
how to prevent altitude sickness	196 ↘ 44% lower versus previous period	7,141	2.7%	7.2 ↘ 1.3 positions down
bear safety hiking	273 ↘ 25% lower versus previous period	6,887	4%	5.4 ↘ 0.1 positions down
first aid kit for hiking	207 ↘ 25% lower versus previous period	6,692	3.1%	6.5 ↘ 0.9 positions down
hiking snacks	253 ↘ 23% lower versus previous period	6,648	3.8%	5.1 ↗ 0.3 positions up
hiking with a dog	179 ↘ 28% lower versus previous period	5,904	3%	6.8 ↘ 0.6 positions down
hiking after rain safety	100 ↘ 28% lower versus previous period	5,730	1.7%	8.9 ↘ 0.1 positions down
sunrise hike tips	126 ↘ 39% lower versus previous period	5,697	2.2%	8.3 ↘ 0.8 positions down
hiking with kids	135 ↘ 31% lower versus previous period	5,373	2.5%	7.2 ↘ 0.3 positions down
how to train for a long hike	154 ↘ 23% lower versus previous period	4,888	3.2%	6.6 ↘ 0.6 positions down
best hikes for beginners	110 ↘ 22% lower versus previous period	4,247	2.6%	7.7 ↘ 0.5 positions down
hut to hut hiking	47 ↘ 25% lower versus previous period	3,810	1.2%	13.0 ↘ 0.6 positions down
trail running for beginners	57 ↘ 25% lower versus previous period	3,284	1.7%	10.6 ↗ 0.3 positions up
lightweight backpacking tent	52 ↘ 32% lower versus previous period	2,933	1.8%	10.0 ↗ 0.3 positions up

Bing Webmaster · https://switchbackjournal.example/ Weekly data: 4 weeks to 26 Oct 2026

Queries that brought visitors, most clicks first.

Top queries · Clicked · 29 Sep – 26 Oct 2026
Query	Clicks	Impressions	CTR	Position
how many miles can you hike in a day	1,783 ↘ 13% lower versus previous period	13,915	13%	2.0
are trekking poles worth it	570 ↘ 35% lower versus previous period	5,152	11%	2.3 ↘ 0.6 positions down
day hike packing list	566 ↘ 13% lower versus previous period	5,670	10%	2.5 ↗ 0.5 positions up
switchback journal	457 ↘ 17% lower versus previous period	745	61%	1.1 ↘ 0.1 positions down
hiking boots vs trail runners	424 ↘ 24% lower versus previous period	3,357	13%	2.2 ↘ 0.2 positions down
what is a switchback in hiking	412 ↘ 21% lower versus previous period	2,481	17%	1.8 ↘ 0.3 positions down
what to wear hiking in autumn	274 ↘ 12% lower versus previous period	3,468	7.9%	3.2 ↘ 0.3 positions down
how to choose hiking boots	236 ↘ 21% lower versus previous period	2,815	8.4%	2.7 ↗ 0.1 positions up
how to read a topographic map	201 ↘ 33% lower versus previous period	2,792	7.2%	3.0 ↘ 0.4 positions down
blister prevention hiking	183 ↘ 12% lower versus previous period	1,652	11%	2.6 ↘ 0.1 positions down
winter hiking gear list	148 ↗ 68% higher versus previous period	2,142	6.9%	3.7 ↗ 0.4 positions up
hiking in the rain tips	116 ↗ 22% higher versus previous period	2,098	5.5%	4.0 ↗ 0.5 positions up
how much water to bring hiking	116 ↘ 40% lower versus previous period	1,395	8.3%	2.6 ↘ 0.4 positions down
layering for hiking	98 ↘ 2.0% lower versus previous period	1,696	5.8%	3.9 ↗ 0.2 positions up
microspikes vs crampons	93 ↗ 55% higher versus previous period	1,222	7.6%	3.0 ↘ 0.4 positions down
beginner backpacking checklist	82 ↘ 15% lower versus previous period	818	10%	2.4 ↗ 0.9 positions up
how to layer for winter hiking	79 ↗ 61% higher versus previous period	1,253	6.3%	3.8 ↘ 0.2 positions down
how to pack a backpack for hiking	73 ↘ 31% lower versus previous period	1,098	6.6%	3.5
how to use a compass	72 ↘ 17% lower versus previous period	1,032	7%	3.1 ↘ 0.1 positions down
how to purify water when hiking	52 ↗ 13% higher versus previous period	888	5.9%	4.3 ↗ 0.7 positions up
hiking calories burned	40 ↗ 14% higher versus previous period	931	4.3%	4.0 ↗ 0.6 positions up
hiking etiquette	35 ↘ 15% lower versus previous period	866	4%	4.6 ↗ 0.4 positions up
leave no trace principles	35 ↗ 13% higher versus previous period	864	4.1%	4.9
hiking with a dog	26 ↗ 18% higher versus previous period	616	4.2%	5.3 ↗ 0.8 positions up
bear safety hiking	25 ↘ 51% lower versus previous period	682	3.7%	4.9 ↘ 0.3 positions down
fall foliage hikes	23 ↘ 21% lower versus previous period	1,052	2.2%	9.1 ↘ 0.8 positions down
snowshoeing for beginners	23 ↗ 92% higher versus previous period	789	2.9%	5.5 ↗ 0.4 positions up
how to prevent altitude sickness	21 ↘ 30% lower versus previous period	704	3%	6.8 ↘ 0.4 positions down
hiking snacks	21 ↘ 8.7% lower versus previous period	646	3.3%	4.7 ↗ 1.1 positions up
how to train for a long hike	16 ↘ 33% lower versus previous period	450	3.6%	5.3 ↗ 0.3 positions up
hiking after rain safety	15 → 0.0% higher versus previous period	572	2.6%	8.2 ↗ 0.1 positions up
first aid kit for hiking	13 ↘ 35% lower versus previous period	625	2.1%	6.5 ↘ 0.5 positions down
sunrise hike tips	13 ↘ 24% lower versus previous period	597	2.2%	6.7 ↗ 0.8 positions up
best headlamp for hiking	12 ↗ 71% higher versus previous period	730	1.6%	8.6 ↗ 0.2 positions up
best hikes for beginners	12 ↘ 40% lower versus previous period	432	2.8%	6.8 ↘ 0.1 positions down
merino wool hiking socks	11 ↗ 10% higher versus previous period	785	1.4%	8.6 ↘ 0.7 positions down
hiking with kids	11 ↘ 48% lower versus previous period	553	2%	6.7 ↘ 0.1 positions down
lightweight backpacking tent	6 ↘ 45% lower versus previous period	296	2%	9.6 ↘ 0.1 positions down
hut to hut hiking	3 → 0.0% higher versus previous period	401	0.7%	12.7 ↗ 0.5 positions up
trail running for beginners	3 ↘ 40% lower versus previous period	341	0.9%	10.4

Every query the site appeared for, most impressions first, including queries without clicks.

Top queries · Ranked · 29 Sep – 26 Oct 2026
Query	Clicks	Impressions	CTR	Position
how many miles can you hike in a day	1,783 ↘ 13% lower versus previous period	13,915	13%	2.0
day hike packing list	566 ↘ 13% lower versus previous period	5,670	10%	2.5 ↗ 0.5 positions up
are trekking poles worth it	570 ↘ 35% lower versus previous period	5,152	11%	2.3 ↘ 0.6 positions down
what to wear hiking in autumn	274 ↘ 12% lower versus previous period	3,468	7.9%	3.2 ↘ 0.3 positions down
hiking boots vs trail runners	424 ↘ 24% lower versus previous period	3,357	13%	2.2 ↘ 0.2 positions down
how to choose hiking boots	236 ↘ 21% lower versus previous period	2,815	8.4%	2.7 ↗ 0.1 positions up
how to read a topographic map	201 ↘ 33% lower versus previous period	2,792	7.2%	3.0 ↘ 0.4 positions down
what is a switchback in hiking	412 ↘ 21% lower versus previous period	2,481	17%	1.8 ↘ 0.3 positions down
winter hiking gear list	148 ↗ 68% higher versus previous period	2,142	6.9%	3.7 ↗ 0.4 positions up
hiking in the rain tips	116 ↗ 22% higher versus previous period	2,098	5.5%	4.0 ↗ 0.5 positions up
layering for hiking	98 ↘ 2.0% lower versus previous period	1,696	5.8%	3.9 ↗ 0.2 positions up
blister prevention hiking	183 ↘ 12% lower versus previous period	1,652	11%	2.6 ↘ 0.1 positions down
how much water to bring hiking	116 ↘ 40% lower versus previous period	1,395	8.3%	2.6 ↘ 0.4 positions down
how to layer for winter hiking	79 ↗ 61% higher versus previous period	1,253	6.3%	3.8 ↘ 0.2 positions down
microspikes vs crampons	93 ↗ 55% higher versus previous period	1,222	7.6%	3.0 ↘ 0.4 positions down
how to pack a backpack for hiking	73 ↘ 31% lower versus previous period	1,098	6.6%	3.5
fall foliage hikes	23 ↘ 21% lower versus previous period	1,052	2.2%	9.1 ↘ 0.8 positions down
how to use a compass	72 ↘ 17% lower versus previous period	1,032	7%	3.1 ↘ 0.1 positions down
hiking calories burned	40 ↗ 14% higher versus previous period	931	4.3%	4.0 ↗ 0.6 positions up
how to purify water when hiking	52 ↗ 13% higher versus previous period	888	5.9%	4.3 ↗ 0.7 positions up
hiking etiquette	35 ↘ 15% lower versus previous period	866	4%	4.6 ↗ 0.4 positions up
leave no trace principles	35 ↗ 13% higher versus previous period	864	4.1%	4.9
beginner backpacking checklist	82 ↘ 15% lower versus previous period	818	10%	2.4 ↗ 0.9 positions up
snowshoeing for beginners	23 ↗ 92% higher versus previous period	789	2.9%	5.5 ↗ 0.4 positions up
merino wool hiking socks	11 ↗ 10% higher versus previous period	785	1.4%	8.6 ↘ 0.7 positions down
switchback journal	457 ↘ 17% lower versus previous period	745	61%	1.1 ↘ 0.1 positions down
best headlamp for hiking	12 ↗ 71% higher versus previous period	730	1.6%	8.6 ↗ 0.2 positions up
how to prevent altitude sickness	21 ↘ 30% lower versus previous period	704	3%	6.8 ↘ 0.4 positions down
bear safety hiking	25 ↘ 51% lower versus previous period	682	3.7%	4.9 ↘ 0.3 positions down
hiking snacks	21 ↘ 8.7% lower versus previous period	646	3.3%	4.7 ↗ 1.1 positions up
first aid kit for hiking	13 ↘ 35% lower versus previous period	625	2.1%	6.5 ↘ 0.5 positions down
hiking with a dog	26 ↗ 18% higher versus previous period	616	4.2%	5.3 ↗ 0.8 positions up
sunrise hike tips	13 ↘ 24% lower versus previous period	597	2.2%	6.7 ↗ 0.8 positions up
hiking after rain safety	15 → 0.0% higher versus previous period	572	2.6%	8.2 ↗ 0.1 positions up
hiking with kids	11 ↘ 48% lower versus previous period	553	2%	6.7 ↘ 0.1 positions down
how to train for a long hike	16 ↘ 33% lower versus previous period	450	3.6%	5.3 ↗ 0.3 positions up
best hikes for beginners	12 ↘ 40% lower versus previous period	432	2.8%	6.8 ↘ 0.1 positions down
hut to hut hiking	3 → 0.0% higher versus previous period	401	0.7%	12.7 ↗ 0.5 positions up
trail running for beginners	3 ↘ 40% lower versus previous period	341	0.9%	10.4
lightweight backpacking tent	6 ↘ 45% lower versus previous period	296	2%	9.6 ↘ 0.1 positions down

Positions 4–20, seen at least 10 times, with a click-through rate below this site’s average of 9.3%. Most impressions first: better titles, descriptions or content can move these up.

Top queries · Opportunities · 29 Sep – 26 Oct 2026
Query	Clicks	Impressions	CTR	Position
winter hiking gear list	148 ↗ 68% higher versus previous period	2,142	6.9%	3.7 ↗ 0.4 positions up
hiking in the rain tips	116 ↗ 22% higher versus previous period	2,098	5.5%	4.0 ↗ 0.5 positions up
layering for hiking	98 ↘ 2.0% lower versus previous period	1,696	5.8%	3.9 ↗ 0.2 positions up
how to layer for winter hiking	79 ↗ 61% higher versus previous period	1,253	6.3%	3.8 ↘ 0.2 positions down
how to pack a backpack for hiking	73 ↘ 31% lower versus previous period	1,098	6.6%	3.5
fall foliage hikes	23 ↘ 21% lower versus previous period	1,052	2.2%	9.1 ↘ 0.8 positions down
hiking calories burned	40 ↗ 14% higher versus previous period	931	4.3%	4.0 ↗ 0.6 positions up
how to purify water when hiking	52 ↗ 13% higher versus previous period	888	5.9%	4.3 ↗ 0.7 positions up
hiking etiquette	35 ↘ 15% lower versus previous period	866	4%	4.6 ↗ 0.4 positions up
leave no trace principles	35 ↗ 13% higher versus previous period	864	4.1%	4.9
snowshoeing for beginners	23 ↗ 92% higher versus previous period	789	2.9%	5.5 ↗ 0.4 positions up
merino wool hiking socks	11 ↗ 10% higher versus previous period	785	1.4%	8.6 ↘ 0.7 positions down
best headlamp for hiking	12 ↗ 71% higher versus previous period	730	1.6%	8.6 ↗ 0.2 positions up
how to prevent altitude sickness	21 ↘ 30% lower versus previous period	704	3%	6.8 ↘ 0.4 positions down
bear safety hiking	25 ↘ 51% lower versus previous period	682	3.7%	4.9 ↘ 0.3 positions down
hiking snacks	21 ↘ 8.7% lower versus previous period	646	3.3%	4.7 ↗ 1.1 positions up
first aid kit for hiking	13 ↘ 35% lower versus previous period	625	2.1%	6.5 ↘ 0.5 positions down
hiking with a dog	26 ↗ 18% higher versus previous period	616	4.2%	5.3 ↗ 0.8 positions up
sunrise hike tips	13 ↘ 24% lower versus previous period	597	2.2%	6.7 ↗ 0.8 positions up
hiking after rain safety	15 → 0.0% higher versus previous period	572	2.6%	8.2 ↗ 0.1 positions up
hiking with kids	11 ↘ 48% lower versus previous period	553	2%	6.7 ↘ 0.1 positions down
how to train for a long hike	16 ↘ 33% lower versus previous period	450	3.6%	5.3 ↗ 0.3 positions up
best hikes for beginners	12 ↘ 40% lower versus previous period	432	2.8%	6.8 ↘ 0.1 positions down
hut to hut hiking	3 → 0.0% higher versus previous period	401	0.7%	12.7 ↗ 0.5 positions up
trail running for beginners	3 ↘ 40% lower versus previous period	341	0.9%	10.4
lightweight backpacking tent	6 ↘ 45% lower versus previous period	296	2%	9.6 ↘ 0.1 positions down

Daily charts retain missing dates as gaps. Comparisons use the preceding period. Non-additive metrics use provider period totals when available.